Don’t try to sell anything
Instead, focus your efforts on solving the problem that your audience has. Everyone who visits your site/blog is doing so to solve a problem. If you are in the wedding industry then your visitors are looking for vendors to help with their wedding.
For example, if you are a florist then you definitely want to show pictures of your work but also provide information that educates about what flowers are in season at what time of the year, checklists about all the different arrangements that are used at weddings and anything else that a couple might find useful. If they view you as a talented floral designer and an expert on wedding flowers in general you are more likely to gain their business.
Earn your readers trust and you won’t need to sell anything. They will come to you because they trust you and know you are the best fit for their needs.